Quality Restaurant Ventures Inc. (Other OTC:QRVS.PK

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For Friday May 2nd, 2008

THIS JUST IN....

Quality Restaurant Ventures Moving Three Brands Forward - Sobik's Claims Position as Orlando's Original Sub Chain

HEATHROW, Fla. April 28 /PRNewswire-FirstCall/ -- Quality Restaurant Ventures Inc. (OTC Pink Sheets: QRVS - News) announced today that it has initiated a broad based marketing program to support the company's Wing Way and Sobik's quick serve food brands. Additionally the Central Florida based company is set to unveil a new food brand targeting commercial and industrial centers. Since Mr. Tim Murray was appointed President of QRVS at the beginning of 2008 numerous operational, personnel and marketing changes have taken place.

"Our current push is to realign Quality's flagship brand Sobik's with its 39 year history in Central Florida," explained Murray. "Sobik's heritage runs deep in this community where we've been recognized as the hometown sub shop chain that has always served the biggest and best steak subs in town. We decided to turn this long-standing reputation into our market positioning and take advantage of the many creative avenues this opens for promotions, merchandising and advertising."

Sobik's opened its first Orlando location in 1969 and currently has 22 franchised sub shops in the Central Florida marketplace. Three Sobik's franchises also operate with Quality's co-brand Wing Way, which serves several types of buffalo wings, as well as Angus burgers and fries. The young brand's positioning capitalizes on promoting its image with a combination of street signs and road icons such as red stop signs and yellow road signs all leading down roads to Wing Way locations.

QRVS also expects to soon unveil the name of its new division targeted at food service operations in large office buildings. The company is just completing operational and menu refinement at an undisclosed test location.

Quality believes that this is a largely untapped marketplace where food service locations are needed to serve office workers pressed for time at breakfast and lunch. Quality has recently developed a new corporate collateral piece targeted at area developers and real estate management companies that ties all three brands together as food service solutions for large industrial and commercial complexes.

About Quality Restaurant Ventures Inc.

Quality Restaurant Ventures Inc. develops new restaurant concepts, and invests in regional fast-food concepts with high growth potential, enhancing their operations while preparing them to become national franchise opportunities.

Quality Restaurant Ventures is seeking:

...Privately-owned restaurants that have a concept lending itself to expansion in the current marketplace and in broader regional marketplaces.

...Small to mid-sized restaurant concepts interested in national franchising opportunities.

... Restaurant groups interested in becoming a public company.

...Franchising co-ops ready for operational streamlining, enlisting profitability expertise and enhanced purchasing power.

...Restaurant groups who are receptive to acquisition or partnership with an experienced nationally-recognized venture group.

Building On A Proven Formula

Quality Restaurant Ventures Inc. is focusing on a strategic growth plan based on two primary phases -

First...Refine the Franchise Products

Then...aggressively present the Franchising Products to a broad range of investors.

First…Refine the Franchise By Expanding the Retail Options

With the development of a variety of retailing options the company has the ability to market franchises that take advantage of the new convenience trends appearing in transit, commercial and institutional environments. Completely turn-key, pre-fab and portable these units are one example of a modified retail option that is easily installed into existing spaces in less than a day. The addition of these smaller retail configurations in addition to custom design and traditional stand alone franchises gives potential franchisees a wide variety of store options. More choices and price ranges for units means more opportunity.

Next to new retail options, new menu items and restaurant themeing are crucial ingredients for expansion success. For instance, as the consumer demand for health oriented menu items increases, QRVI's partner Sobik's, a subshop similar to Subway, is in an excellent position to broaden it's selection of healthy menu items without significant need for new equipment or stocking of new consumables. Low-fat, low-carb salads and sandwich menu items are easily added without any new stocking, equipment or major training costs. A restaurant with a flexible menu is able to keep in step with the times capturing new food trends and additional market share.

Second…Aggressively Market The Franchisee Brand

Three avenues for expanding the franchise network are being implemented…

1) Lease Acquisitions and New Co-Branding Opportunities - As competition rises for positioning in new convenience outlets the ability to serve this segment becomes increasingly valuable. Industry research has unveiled a large number of potential co-branding opportunities in individually owned and small chain convenience stores that are positioned for growth but are lacking funding and expansion management skills and experience. The acquisition strategy will be to first select opportunities based on territorial presence in non-existing markets. With the Sobik's brand coexisting with these outlets the owners will be able to extend their offerings without investment in equipment, training and inventory that would otherwise be prohibitive.

2) Expansion From Within - Opportunities are immediately available within the existing structure of QRVC franchises and with the sister businesses and business partners that are already part of Quality Restaurant Ventures. These experienced operators are already trained and integrated into the QRVC operations and into their local communities and retail environments. Offering these operators the first opportunities for expansion will be the most expedient and financially efficient and work to create less organizational structure.

3) Traditional Franchising - Traditional franchising programs are currently in place and being marketed both through authorized company agents, business brokers and overseas investment firms. An impressive and aggressive Internet information bank will provide the communications backbone for enabling Investor opportunities to develop in territories where retail visibility and one-on-one interaction has not been established. Numerous smaller town and retirement communities have investment minded individuals who are seeking the opportunity to enhance their incomes. This will be a primary focus of franchising efforts on a region by region basis.

Quality Restaurant Ventures, Inc. and one of it's largest shareholders, Ultimate Franchise Systems, Inc., are well positioned to take advantage of these new growth opportunities.

Quality Restaurant Ventures Inc. Territories and Target Markets

QRVC is pursuring franchising and acquisition opportunities in …

1. Major Metropolitan Areas where Master Franchisors can be sought out for total territorial ownership thereby presenting the opportunity for rapid and concurrent restaurant development.

2. 2nd Tier Cities of less than 250,000 population where smaller investors often flourish.

3. 3rd Tier Towns with a regional population of 50,000 to 150,000 residents where very stable and predictable markets are in place that are not as susceptible to economic down turns. This formula has been a hallmark of the success of Ultimate Franchise Systems, Inc.

Motivation Of The Target Markets

Today's convenience restaurant customers are motivated by two primary factors…value-oriented pricing and health conscious menu selections. Both of these product categories are continuously undergoing revision and enhancement at Sobik's.

Value-priced menu selections have long been a hallmark of the Sobik's reputation. The original core market segment of visitors to Sobik's, males 18-45 often working in industrial settings have been primarily interested in receiving large portion sandwiches and at prices that are affordable on a daily basis.

Interests and Information About Better Health is more and more on the minds of both women and men consumers who are seeking healthy meals and snacks in place of high fat, high-carbohydrate traditional fast food. Sobik's has in place both menu development practices and employee training to forward this philosophy both with a variety of healthy menu choices as well as knowledgeable personnel ready to assist customers interested in choosing more healthy meals.

Company Essentials:

Symbol	QRVS
Stock Price Open	$1.80 Volume:66,600
52 Week Range	$0.33 - $6.00
Website	http://www.QualityRestaurantVentures.com
Quote	http://finance.yahoo.com/q?s=QRVS.PK

DISCLAIMER:

This profile is not without bias, and is a paid release. IWSR has been compensated for dissemination of company information on behalf of a third party. IWSR has been compensated 200k shares of Quality Restaurant Ventures, Inc. by a non-controlling third party for the coverage of Quality Restaurant Ventures Inc. (Other OTC:QRVS.PK). IWSR may receive shares for extension of its services. Any shares will be disclosed at such time that IWSR is aware of a clients desire to extend the original services. IWSR may have received shares of a company profiled in this release prior to the dissemination of the information in this release. IWSR may immediately sell some or any shares in a profiled company held by IWSR and may have previously sold shares in a profiled company held by IWSR. IWSR's services for a company may cause the company's stock price to increase, in which event IWSR would make a profit when it sells its stock in a company. In addition, IWSR's selling of a company's stock may have a negative effect on the market price of the stock.

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a companies' annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and IWSR undertakes no obligation to update such statements.